Netbooks offer a cost effective and highly portable way for users to surf the web wherever they happen to be. Just as smartphone apps and smartphone application development have grown popular for the iPhone and many other smartphone devices, Intel anticipates the same will happen with NetBook. AppUp is Intel's way of capitalizing on the positively viral app phenomenon, offering a new take on the art of selling software. In many ways, AppUp is no different from the iPhone's App store, Blackberry App World, or Android Market. Netbook owners install the AppUp application on their netbooks and are transported to an online marketplace where they can find new applications to do almost anything they can think of.
The four major netbook manufacturers have agreed to support Intel's AppUp store, offering their own personalized storefronts that can be accessed from netbook machines. Netbook vendors have the advantage of suggesting and selling apps on AppUp that are best suited for the machines they manufacture. It's the perfect coming together of hardware and software with the kind of customization that lends itself to near perfect efficiency. Netbook users will no longer have to wonder if the apps they download will run fast on their machines. They need only check with the manufacturer's personalized AppUp storefront to find out.
Intel doesn't plan on limiting itself to the netbook market alone. The company will be using netbooks as a springboard to selling apps for other platforms, including standard laptop and desktop machines. If all goes well with netbook app sales, Intel will have demonstrated that the iPhone App store concept can be more widely applied to the software market as a whole. People will soon be able to download apps designed to work best on their laptop and desktop machines, once again improving efficiency even more.
In the increasingly social media dominated future, more and more companies will want to market themselves on AppUp. A big box retailer like Best Buy could have its own special netbook app designed and offered for free on AppUp. If the app does something that users need on a daily basis, they will want to download it. As people use the app, they will view Best Buy advertisements. One need only think of apps like Pandora and their success. Pandora offers a customizable internet radio experience, but it also advertises for Pandora's clients in between songs. The advertisements pay for the user's right to listen to the songs, and everyone wins.
Big companies won't be the only ones creating custom applications for AppUp. It will soon be as widespread as Facebook and iPhone apps are today. Many companies use social media apps to get their marketing messages across. Coke, for example, is currently running a Facebook campaign where Facebook users upload a photo of themselves and have their face shape and proportions compared with all other Facebook users. Coke then uses the data to find another person who has an almost exact face shape match. The app isn't necessarily all that useful, but it's interesting enough to get people to try it and watch a few Coke Zero ads. Currently, there is no reason why Coke or other companies shouldn't expand these apps to the iPhone or other platforms, reaching more people with their messages.
If you have an idea for a netbook app to sell on AppUp, Appiction has a team of software consultants, strategists, and marketers to help you expand into this new arena. As of now, the market is wide open for apps that will either generate revenue through advertising or by selling themselves. Your company can get its foot in the door before the competition comes rushing in, giving you an edge in advertising your products and services. Intel has finally joined in on the software sales revolution with the launch of AppUp. It's time to get in on the ground floor with them. We'll show you how to do it! And if the netbook is still not your thing and you have smartphone app ideas for smartphone application development, contact us at Appiction and we will get it done!
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