Apps have already become indispensable tools for new parents, serving as baby monitors and feeding time reminders. Now a new app is helping to record all those first-time memories that come with a new bundle of joy, into a multimedia iPad baby book.

The Sweet Baby app takes the time-honored tradition of the baby book and adds a 21st century spin, allowing parents to not only type out their child’s new memories, but to record them in vivid photo, audio and video. Creator Brad Rhoney, of app company Brax-Apps, hopes that the app will be a new alternative as a gift to give to new mothers and will keep memories vivid over time.

“It’s not uncommon for parents to buy a baby book and then have it end up half filled because they just didn’t have the time,” said Rhoney. “As a new parent myself, I wanted to use my iPad to make building a baby book not just easier, but richer and more immersive. Sweet Baby lets a parent spend time making and sharing memories, not just recording them.”

The success of iBooks and book apps, the most popular category in the iTunes app store, have already introduced iPad users to consuming books on the device. Sweet Baby offers them the opportunity to make their own, by holding their hand as they put together a digital scrap book of their child’s journey. The days of scissors and paste for scrap booking are over as parents drop in photos, record audio, and even export to PDF to share baby book pages with friends and family. Original art throughout the book gives Sweet Baby a thematic and professional look that parents will be proud to share.

Featuring both pre-populated and customizable pages, each Sweet Baby book is as unique as the baby it is about. Regardless of a children’s religious background, nationality, birth or adoption, the book’s flexible content lets families easily create a tailor-made product.

Available in the iTunes app store and priced at $14.99, Sweet Baby is cheaper than most print baby books on the market and allows parents to create multiple books. iTunes gifting abilities make giving the app as a present for baby showers easy and fun.  In the future, Rhoney hopes to expand the app to include more themed pages for specialty interests.

For more information on Sweet Baby or Brax-Apps, visit online at www.sweetbabyapp.com.